But the ravages of time mean that I'm grateful to Wikipedia for reminding me that this patriotic campaign, aimed at boosting the British economy, started spontaneously when five secretaries volunteered to work an extra half an hour each day without pay in order to boost productivity, and urged others to do the same.
It took off spectacularly, becoming a nationwide movement within a week, and received official endorsement from the Prime Minister of the day Harold Wilson. After a few months though and without any noticeable effect on individual companies or the economy generally, interest flagged (not helped by discovering that all the campaign T-shirts were printed in Portugal).
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