"Saying that parents are hard to reach is nonsense. We need to get out there and sell our services. Fast-food companies have successfully sold rubbish to people for years. If we can't sell something fantastic, then we're not trying very hard." So says Bernard McMahon, programme manager at Seacroft Sure Start, Leeds, which is held up by the Department for Education and Skills as a shining example of a programme that has successfully engaged parents.
Seacroft's team of 90 multi-disciplinary workers is run like a business.
It sees parents as customers and is constantly in contact to ensure that they know about the programme and to check that it is offering services they want.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
