It costs us more than 3m a year to run our service, but wereceive a minimal amount of state funding and have no fixed income. Thismeans we rely heavily on fundraising, which is managed by our marketingteam.
Our biggest tool in raising money is the story of the life-limitedchildren themselves.
There was one girl who was just five when she died from a raremuscle-wasting disease. The marketing team was working on a directmailing about the younger children we support and, as it was coming upto the anniversary of her death, they asked me if I could get a photo ofthe girl to use.
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