So who is this Frank, then? Frank is the new name for the revamped National Drugs Helpline and cornerstone of the new media campaign targeting young people and their parents with information and support about drug use. "People should see Frank as their mate," goes the guidance for drug action teams.
"A mate they can ask anything they want to know about drugs and Frank'll sort them out. A mate that's been there and done it all." But try not to think of him too much as a person, more of a brand value that combines openness and discretion with no-nonsense straight talk.
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