Looked-after children are often stigmatised by their peers and by society at large for being “different”. But in Wolverhampton, children and young people in care are challenging those perceptions through a radio advert that they produced for public broadcast. Members of Wolverhampton’s children in care council, a 12-strong group of 10- to 19-year-olds, made the jingle to promote a local campaign to boost public understanding.
The process began with a meeting between council apprentice Sarah Murphy, 19, and regional station Free Radio, during which she drafted a script for the ad. Murphy is the second apprentice to work at the council under a scheme that recruits a care leaver each year to a fixed-term position resulting in a qualification in youth work.
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