What really guides our everyday activity? The most powerful influence on what I do today is simply what I did yesterday and the day before - habitual ways of working become rapidly and deeply ingrained. Thinking is much easier inside the box, using the mental scaffolding that has served me well before. The technical term for these habits is "heuristics", and they provide automatic shortcuts that often work well, sometimes fail badly, but never lead to creative solutions. There is a good pragmatic reason for the brain using these shortcuts - you can't start every single task by challenging its inner assumptions - there just isn't enough time.
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