Not really. But close. The press release was actually announcing a fundraising effort by The Children's Society aimed at channelling some young people's money in their direction.
It is a telephone fundraising campaign. Young people are invited to dial a premium line number costing 1.50 a minute. Callers can listen to various celebrities including Tony Blair, who "personally recorded an insightful story concerning how he felt as a 10-year-old when his father suffered a stroke".
The fundraising bit comes because around 1 of each call goes to the charity. This is where we take a mini-break from fantasy island into deepest la-la land. They are hoping to raise 1m.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
