YES - ROBIN HILTON, HEAD OF CLIENT SERVICES, DUBIT
A young person who loves a brand will promote it; they will not promote something they do not believe in. Dubit has run promotion teams (as we call them) for nearly four years and they are considered a positive experience for young people by all parents and teachers who come into contact with the scheme. All under-16s have the express permission of their parent/guardian to participate. Many of our promotion team members are involved in public sector campaigns.
NO - ZOE WILLIAMS, CAMPAIGNS OFFICER, COMPASS
It is great that children have their own identities, and I wouldn't expect them to be dressed up in smaller versions of their parents' clothes with their heads buried in War and Peace. But pitting children against each other, playing on their natural desire to fit in with their peers and exploiting their emotional vulnerabilities in the name of profit, should not be accepted practice. Children should be allowed to be children before they are consumers or salespeople.
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