When it came to specific campaigns, 69 per cent gained awareness through TV ads, 46 per cent from print advertising and 41 per cent from charity shops. One in four young people said they regularly used charity shops, and two in three said they learned about charities in general from their shops.
Joe Saxton, director of nfpSynergy, said: "Charity shops provide fashion on the cheap. Also, 14-year-olds tend to spend their Saturdays hanging around the town centre, so they are likely to have a lot of time to notice the charity shops."
The survey also found that the issues young people are most concerned about are child protection and cancer, followed by cruelty to animals and war and conflict.
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