Announced on Monday by Health Secretary Alan Johnson, the first nine Healthy Towns will get a share of £30m to improve the wellbeing of residents.
Tower Hamlets, which is the only London borough to be awarded Healthy Town status, will be running the fast-food outlet rewards scheme as part of attempts to reduce obesity before the 2012 Olympics.
Other projects include an outdoor gym in Dudley, a scheme in Manchester that rewards people for exercising with free activities or healthy food, and an urban farm in Middlesbrough.
All of the areas that have received Healthy Towns status have either above-average childhood obesity levels or high levels of deprivation.
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