The Men's Health Forum, which runs the week, believes that "little is being done to address the issue of men and obesity and that most advice currently available is aimed at women".
The week comes hard on the heels of a recent survey by Sneak magazine, which found that a quarter of teenage boys would consider plastic surgery.
The survey prompted widespread debate on what appears to be a new obsession with body image among young men - and inevitably, it seems, blame is directed at our celebrity-focused media for promoting physical ideals which are unattainable to most.
Are we missing the real point here? It is true that many of the survey's findings make disheartening reading: for example, the fact that eight in 10 respondents were unhappy with their appearance and that 76 per cent have felt depressed or down about their looks. But surely we should welcome the study as a whole for recognising that boys, like girls, have deep insecurities about their bodies.
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