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NCB Now: Bold targets need bold actions

2 mins read
The government has pledged to halve child poverty by 2010 and eradicate it by 2020 - but this target is now in danger of not being reached.

End Child Poverty is taking action to ensure lifting children out of deprivation remains a priority.

This is a pivotal moment for children in poverty. Without your support, one of the boldest political promises - affecting the lives of millions of children - will not be kept.

In 1999, the government promised to halve child poverty by 2010 and eradicate it by 2020. This was a historic pledge, aimed at tackling the UK's appalling record on child poverty. Despite being the fifth richest country in the world, 3.9m of its children - that's one in three - are living in poverty, one of the highest rates in Europe.

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