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Letters to the Editor: The brand is not important

2 mins read Letters

Since Autumn 2010, the disappearance of Every Child Matters (ECM) has sprung out in various forms (CYP Now, 22 March-4 April). Children and young people's plans are no longer statutory and children's trust boards will not be either. Schools will be removed from the duty to co-operate. However, this only takes us back if local areas want it to.

The basis for the approach will still exist with the duty to co-operate under section 10 of the Children Act 2004. Despite the disappearance of the ECM brand, co-operation in improving children's wellbeing is still defined by the five outcomes.

As long as local areas want to carry that torch for the wellbeing of children and families it's important not to get caught up in the brand. It is more important for all partners to keep their eyes on that prize. Local areas have the tools to champion the principles of the five outcomes. Let's reconfigure the conversation to how these can be used now and in the future.

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