His belief in this value has led him to lend his name in championing Groupcall, a distinctly modern-age piece of technology developed by husband-and-wife entrepreneurs Joanne and Lawrence Royston. The system sends text messages to parents, and lets them know if their child is absent from school.
"I'm a very pragmatic person and it was clear to me when I saw the empiricism of this," Geldof says. "I don't just mean for education, I mean for awareness as well. When I heard about it, one of my girls had just started going to school across London. I didn't want her travelling all the way there without knowing that she'd arrived safely. That's dads for you."
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