His Stop the Rot campaign is rapidly gathering momentum, having recentlybeen backed by the National Day Nurseries Association and ProfessorRobert Winston, the high-profile fertility expert and BBC televisionpresenter.
Wilding estimates that more than 150 nurseries have agreed to implementthe three smile promises ("sack the sugar", "beat the sweets" and "eat,drink and brush") and many more are expected to follow over the comingmonths and years.
"The campaign is really catching on now," he says. "Nurseries aresigning up at such a rate that I've lost count of how many there are.And the feedback I'm getting from nurseries and parents is verypositive."
Wilding personally launched the campaign last year after histwo-year-old son emerged from the Happy Days nursery in Lancashireclutching a party bag stuffed full of sweets.
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