With the general election set to be one of the closest fought in history, winning over the youth vote could be decisive in determining who takes the keys to Number 10 and, should a coalition be formed, which political parties are involved.
While the exact number of young people eligible to vote for the first time is unclear, research suggests that many will not actually go to the ballot boxes on 7 May because they are sceptical about the ability of political parties generally to represent their views.
Data released recently by Ipsos Mori and the National Children's Bureau showed just 28 per cent of 18- to 24-year-olds would vote if there was an immediate general election (see graphic.
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