The "family champions" initiative has been backed strongly by the government in the wake of last month's riots.
Its architect Emma Harrison, who founded welfare to work provider A4E, told CYP Now that the so-called Working Families Everywhere programme hinges on the idea that family champions will help the hardest to reach families back into work.
These champions will be a mix of volunteers and professionals employed by local authorities using the government's community budgets initiative (see box). Harrison said she estimates that paid family champions will work with around 10 families a year, whereas volunteers may take on one family each.
There is no indication of the composition of these champions, but if half were paid and half volunteers, at least 1,500 professionals and 15,000 volunteers would be needed to work with families every year for the next four years to meet Cameron's target.
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