The game has been developed by US toy giant Hasbro and Media Smart, the industry body that promotes advertising awareness, which is funded by the UK advertising industry.
The game explains how to market everything from mobile phones to charities.
Children will earn points if their campaign gets a positive review or if it is shortlisted for an award, but suffer if the marketing budget is cut or the product packaging is bad.
A spokeswoman for the National Confederation of Parent Teacher Associations said the organisation would not condemn the game, but wouldn't support it or promote it either "because we're not confident that parents are happy about companies being promoted in schools".
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