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Opinion: Debate - Should fast food companies sponsor children'ssport?

1 min read
The Scottish Football Association recently announced a deal with McDonald's over training 1,200 football coaches, prompting critics to say this would send confusing messages to children while schools try to promote healthy eating.

YES BUT - Louise Diss, managing director, The Obesity Awareness &Solutions Trust

When looking at this issue you have to weigh up the fact that fast foodcompanies have a need to contribute something back into society. If theywant to contribute that is fine, but it should not be reliant on thembeing able to advertise their product. Giving money shouldn't be aboutfree advertising. I would like all companies of this nature to putforward money, but they shouldn't necessarily have an endorsement byusing their logo for the project.

NO - Ian Tokelove, communications manager, The Food Commission

It is imperative that children's sport be encouraged, but funding shouldcome from organisations that do not have a vested interest in sellingproducts that can undermine a healthy diet. Cadbury nearly succeeded inselling 160 million bars of chocolate to exchange for sports equipment afew years ago. Our researchers pointed out that a 10-year-old eatingenough chocolate to earn a basketball would need to play for 90 hours toburn off the calories consumed. Such profiteering on the back ofchildren's health must not be allowed.

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