Particularly mealy-mouthed has been their assertion that ads don't sell more products. Really? So they pour hundreds of millions of pounds into ads simply to help the broadcast media industry, do they?
But they are probably right in saying that regulating or banning their ads will do little to create a skinnier, healthier nation. According to food conglomerate Geest, longer working hours and the drive for convenience mean the average time spent on food preparation is now 13 minutes a day. In the 1980s, it was more than an hour.
All of us eat fewer main meals and snack more - not just children. And while there are healthy convenience options, it's the unhealthy ones people tend to know about. Consumer spending in burger- and fried-chicken outlets has doubled in five years, according to market researcher Mintel.
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