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New campaign targets record rise in childhood obesity amid pandemic

1 min read Health Coronavirus
More advice will be given to families to help prevent childhood obesity as part of a new government campaign.
The government has launched a new campaign to encourage families to swap to healthy snacks. Picture: Adobe Stock
The government has launched a new campaign to encourage families to swap to healthy snacks. Picture: Adobe Stock

The Department for Health and Social Care’s new Better Health campaign was launched today (10 January) in response to a record rise in children classed as overweight or obese during the Covid-19 pandemic. 

Some 28 per cent children of reception-aged are overweight or obese, this rises to 41 per cent of children in year six, NHS data shows.

The campaign aims to encourage families to eat better and maintain a healthier diet, as 60 per cent of parents said they are giving their children more sugary or fatty snacks than before the pandemic.

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