The scheme, to be piloted by education charity the Sutton Trust, will be aimed at mothers in deprived areas who do not participate in projects such as Sure Start.
Two pilot centres will be set up, one in London and one outside the capital.
The centres will offer early years provision, support and advice within supermarket sites. Tesco has indicated its interest in the pilot.
Sutton Trust chairman Peter Lampl said: "The big problem is how you reach the people that really need help. Some people wouldn't go to a community centre - but everyone has to go to the supermarket."
The trust is also embarking on a further piece of early years research, carried out with charity Maternity Alliance, which will look at early years provision in other countries to see if Britain can run similar schemes.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
