The Independent Advisory Group on Sexual Health and HIV found young people believe television is one of the most effective ways to encourage use of the contraceptive.
The finding has led to calls to scrap current "prudish and Victorian" attitudes to the promotion of condom use and has been welcomed by a number of sexual health-related charities.
In its annual report, Why Sexual Health is a Cross-governmental Issue, the advisory group calls for a review into condom advertising. Currently they cannot be advertised before 9pm - 7pm on Channel Four - or shown unwrapped before 10.30pm in programmes.
Simon Blake, chief executive of sexual health charity Brook and member of the independent advisory group, said: "Young people say they are part of a society that is still embarrassed about sex and are less likely to use condoms if they are not used on television."
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