Speaking at the Children's Services Network's annual conference, Anne Jackson, director for child wellbeing at the Department for Children, Schools and Families (DCSF), said: "We should be focusing on wellbeing and experiences of childhood as an end in itself."
Jackson said the government also wanted to encourage better engagement between parents and schools.
Meanwhile the National Union of Teachers has called for the Children's Plan to tackle divisions created by social class and distance itself from greater "marketisation" of schools.
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