Last year, 28-year-old Zoe Betts was throwing her energy into helping the rich and famous by arranging bespoke birthday parties for wives, speedy weddings in Vegas and other such high-class events.
Her job in lifestyle management was fun, glamorous and turned her into a highly efficient manager. "But I got to the point where I was quite stale," she says. "I was a bit under-challenged and not motivated any more. I thought the job might have been great for me in my early 20s. But I was getting a bit older and I wanted to own a career that I'm proud of."
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