The Change4Life social marketing campaign gets under way next month and seeks to target families living in areas with high obesity rates with marketing and advice on healthy eating. This includes Change4Life-branded information on supermarket shelves as well as promotional activities targeting children.
Already the commercial sector, including food and drink manufacturers such as Coca-Cola, Mars and Nestle, have pledged £200m worth of funding for healthy eating initiatives over the next four years to add to £75m from government.
National Obesity Forum board member Tam Fry said: "It is the £200m from the commercial sector that worries me. This gives food companies too much say over how campaigning such as Change4Life should be run.
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