The advert says: “We’ve bought this ad space so the junk food giants couldn’t – we’re giving kids a commercial break.”
But after being initially approved by JCDecaux and Global the youth group says its campaign has been pulled days before it was due to launch in an act of “outright censorship”, claiming that “it seems the message hit too close to home”.
Bite Back says this is despite the campaign being “fully compliant” with rules set by the Committee of Advertising Practice”.
Due to the dominance of the two advertising firms, which control an estimated 70% of the UK’s digital outdoor advertising space, their decision “makes it near impossible for Bite Back to access outdoor space”, they claim.
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