"I've worked a lifetime in children's personal social services," he says.
"I was in the job so long I was starting to see the second generation of children coming along. I was working with families where they had really entrenched problems. It was so obvious that if we had been able to offer something to those families at a much earlier stage we could have prevented and broken that cycle."
Ashford, whose passion for prevention borders on the evangelical, unsurprisingly got the job at the board - a position he describes as "the best job I've ever had" - and set about converting the rest of the world.
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