With the customary thanks for readers' generosity, the paper last week announced that the sum raised was - more than £20,000.
Wow! It's true that the IoS doesn't have many readers: its official circulation figure during December was 171, 000 - an average donation per reader of just under 12 pence. A bit like a classroom of 30 kids raising £3.50 for their chosen charity.
By comparison, the Daily Telegraph reported donations for its appeal of £470,000. That's nearly 53 pence per person, and equivalent to our class donation of £15.90. It also included a single donation of £10,000 - half that raised by IoS readers.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
