A video for the song, by 18-year-old singer Hayley, was unveiled last week with an accompanying poster (above). The Don't Trigger campaign is run by music firm Urban Concepts and aims to use the media to criticise gun culture.
Raymond Stevenson, managing director of Urban Concepts, said Hayley was picked to record a song as she took part in a youth music school the organisation used to run. www.dont-trigger.com.
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