Choice with confidence. It sounds like an advertising slogan, but infact it's the Government's new catch phrase for its childcarepolicy.
"The important thing is to make choice real for families. Parents wantchoice with confidence," said education secretary Ruth Kelly at thelaunch of a plan setting out how childcare policy will develop. Whatthis means is there's no point in creating more childcare unless it fitsin with families' lives. And it has to be good quality.
"We want parents to feel confident about the choices they make and notto feel they are doing the wrong thing when they drop their childrenoff," adds Kelly.
And it's with this in mind that the Government has elaborated on the10-year childcare strategy that it published in December 2004.
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