Opinion

Fake tan, 'celebrities' and the Prince's Trust

2 mins read Youth Work
The Prince's Trust has pioneered a number of impressive youth initiatives since its establishment in 1976.

Many young people have benefited from the old business programme and the 12-week Team Progamme for the young unemployed. The new Get Into programme, providing young people with tasters in a range of occupational sectors, is also an admirable innovation.

Throughout its evolution the trust has attrac-ted a range of celebrity ambassadors, essential for fundraising and public relations. These were out in force at its annual Celebrate Success event in London in mid-March. The ceremony celebrated the achievements of the young people who have experienced the trust's work and those who make such experiences possible.

All good stuff, except for one lingering concern. There is an almost fawning deference to all forms of celebrity, which fails to differentiate between those who have an established reputation based on hard work and recurrent achievements and those largely known for their self-preening and manufactured success. Worse still, some have openly defended behaviour such as drug misuse - one of the primary challenges among the young people the trust supports.

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