“Do Something UK”, which is based on the successful Do Something.org movement in the US, encourages young people to tackle a range of social issues by engaging them through digital media.
The US campaign promotes action on a range issues, such as parental health or bullying, and incentivises young people to get involved through prize draws.
In the last six months, one in three US high schools have participated in their programmes.
V Inspired, which runs youth social action projects and an online volunteering marketplace, hopes Do Something will promote volunteering to a broader range of young people.
Terry Ryall, V Inspired chief executive, said: “We know that by helping young people to do good things, we help them to build their confidence, gain new skills and feel part of their community.
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