Archbishop Desmond Tutu, singer Alesha Dixon and cricketer Andrew Flintoff are among the famous names adding their support to today's (15 November) Beatbullying Big March, an online protest calling on government to take action to protect children and young people from violence and harassment by their peers.
Avatars of the marchers are being shown making their way across more than 60 websites, including CYP Now, to raise awareness of the campaign, which will culminate in a petition being delivered to Deputy Prime Minister Nick Clegg.
The charity is also calling for an inter-departmental anti-bullying review and for new legislation to be introduced, where appropriate, to protect children and teachers while they are at school or online.
Emma-Jane Cross, chief executive of Beatbullying, said: "Today, hundreds of thousands of people are sending a loud and clear message to government.
"Beatbullying has been overwhelmed by the support we have had in the past two months for our Big March campaign – over three-quarters of a million people are supporting our campaign, which must clearly demonstrate to government the imperative need to act now to protect some of our most vulnerable children and young people."
The charity is also calling for an inter-departmental anti-bullying review and for new legislation to be introduced, where appropriate, to protect children and teachers while they are at school or online.
Emma-Jane Cross, chief executive of Beatbullying, said: "Today, hundreds of thousands of people are sending a loud and clear message to government.
"Beatbullying has been overwhelmed by the support we have had in the past two months for our Big March campaign – over three-quarters of a million people are supporting our campaign, which must clearly demonstrate to government the imperative need to act now to protect some of our most vulnerable children and young people."