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Snapchat campaign to combat knife crime engages thousands of children

1 min read Youth Justice
Tens of thousands of young people have engaged with a Snapchat campaign designed by their peers around the dangers of carrying a weapon.
The campaign was launched in September at Eastbank Academy in Glasgow. Picture: CrimeStoppers
The campaign was launched in September at Eastbank Academy in Glasgow. Picture: CrimeStoppers

The campaign was shared on CrimeStoppers Scotland youth section Fearless on social media.

It allowed young people to swipe directly to the Fearless website from the popular social media app to submit reports about crime or learn more about violent crime among young people.

Over just three weeks, 33,000 young people engaged with the campaign after it was launched in September at Eastbank Academy in Glasgow.

Dozens of young people also submitted anonymous reports of people carrying weapons or becoming involved in violent crime.

A young person involved in the design of the Snapchat content said: "I know people who are in gangs and have knives and stuff and I know someone my age who was stabbed in the summer.
 
“Something needs to be done and I cannae get rid of like the gangs or anything, but helping with this was fine.  I'm really happy that there was a good response."

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