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Barking and Dagenham Council targets parents in new knife crime campaign

2 mins read Youth Work
A London council has launched a stark new campaign calling on parents to find out their children’s whereabouts in a bid to tackle a surge in violent youth crime.
The campaign encourages parents to check-in with their children. Picture: Barking and Dagenham Council
The campaign encourages parents to check-in with their children. Picture: Barking and Dagenham Council

Barking and Dagenham Council’s Lost Hours campaign sees Peter Chesney, whose daughter Jodie, 17, who was stabbed to death in a park in east London last year describe his heartbreaking experience.

In a seven-minute long video accompanying adverts on public transport and in train stations, Beatrice Mushiya also talks about the murder of her son Duran Kajiama who was stabbed to death outside a fast food restaurant in 2016.

The campaign highlights an increase in youth violence across Barking and Dagenham over the last decade.

Council figures show that in the last two years, 67 knife attacks on young people have been recorded as well as 1,794 robberies of personal property by a young person.

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