The Smile for Life programme features guidance for parents for how they can ensure their children take care of their baby gums and milk teeth.
The aim, according to NHS England, is to ensure that “every child will see tooth brushing as a normal part of their day”.
“Good oral hygiene and daily toothbrushing are vital to give every child a great smile for life,” said primary care minister Andrea Leadsom.
“This plan will ensure that healthy teeth and gums are available to everyone.”
The government’s wider plan to improve dental care is backed by £200m in funding and includes offering NHS dentists a new patient payment of between £15 and £50.
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