The programme offers food and activities for pupils during the school holidays, with free places for pupils eligible for free school meals.
The campaign features a film launched by charity Food Foundation, which has released the results of a survey of more than 2,000 parents.
It found that 30 per cent of parents of school-aged children are concerned about feeding their family over the summer holidays and the proportion increases to 49 per cent among parents of eight- to 16-year-olds eligible for free school meals.
However, awareness of the programme is limited among many parents. The Foundation found that less than a quarter (24 per cent) of parents have heard of the holiday activities and food programme.
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