The Full Time campaign sees the footballer link up with Michelin starred chef Tom Kerridge to launched free recipes and online video lessons each week on Instagram.
Supermarkets, schools and food banks are also being encouraged to share recipes through the initiative.
Rashford said: “Whilst we work on finding a long-term sustainable answer to ending child food poverty in the UK, I want to use what is available to me to equip children with a vital life skill.”
He also hopes the campaign will encourage parents and children to cook together and spend time as a family “that isn’t restricted by the cost of a day trip and transport getting there”.
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