In Norfolk, the council has teamed up with Norwich City FC's community arm to launch a football-themed parenting programme as a way of preventing family break-ups, after a small-scale pilot proved a success.
And Premier League Sunderland AFC's community arm, called Foundation of Light, has teamed up with charity Livin to launch the Family Learning Through Football programme for families in the town.
The initiative in Norfolk, called Future Canaries, involves parents being asked to carry out football management-themed tasks using skills that can be used within family life.
This includes writing a persuasive letter to a star player convincing him to sign for the club.
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