Outlined in a document entitled Responsible Business, published yesterday, the Tories have set out plans to ban any company found by the Advertising Standards Agency to be in breach of rules governing marketing to children from bidding for government advertising contracts.
If the party comes into power, it also plans to ban viral advertising and social networking sites to target children.
Proposals also include allowing headteachers and governors to ban advertising and vending machines in schools.
According to the Conservatives, the government's 'Buckingham Review' on children and advertising highlighted the problem of new marketing techniques targeted at children, but did not address them.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
