"Find your brave" is the campaign slogan for this year’s awareness week, set up by the charity Place2Be, which runs from 3 to 9 February.
The campaign is seeking to raise awareness of early support and focus on children’s "bravery" as they deal with mental health challenges.
Place2Be said its aim was "to help children and young people understand that talking about feelings and asking for help is brave".
But a number of critics on Twitter, including those who help young people and children in care with mental health issues, have said the campaign’s use of the word “bravery” and messages surrounding the slogan are "misplaced".
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