
Some 42 per cent of UK voters think that childcare reform will be key in deciding who to vote for in the general election, the analysis of voter attitudes to early education has shown.
The report also found that nearly two-thirds of voters agree that good early years education benefits the whole country, not just parents.
A majority of voters asked said that they believe early education is about supporting a child’s development and wellbeing, and 44 per cent believe that early years professionals are underpaid.
The report was based on research conducted by More in Common and Claremont into voter attitudes to early years education, including an online survey of more than 2,000 UK adults. Researchers also carried out focus groups, one with socially liberal voters and another with socially conservative voters.
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