For some context, recent polling by the Early Education and Childcare Coalition showed that 68% of all voters think the next government should prioritise early education and childcare as much as it does primary school. The same number says more funding for early years would benefit the country in the long-term, with 44% saying that funding early education and childcare would actually save the country money in the long run.
And research by the IPPR found that childcare is among the top three priorities of just over one in 10 swing voters, who are 1.3 times more likely to prioritise lowering the cost of childcare and boosting its availability than the average voter. Swing voters who are parents are 2.3 times more likely to do so.
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