A Department for Education and Skills' spokeswoman said the campaignwould help parents "find out more about the benefits of formalchildcare, the support that's available and the options in theirarea".
But Steve Alexander, chief executive of the Pre-School LearningAlliance, said low take-up was related to affordability, not awareness."We know daycare is very expensive and parents are finding itexcessive."
Alexander also queried the sense of spending money in this way. "It'squite a lot of money to spend on marketing when the sector is alreadycreaking under the problems of sustainability," he said.
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