The campaign, launched by the Child Exploitation and Online Protection Centre (CEOP) to coincide with European Safer Internet Day 2010 (9 February), includes a cartoon to be shown in schools. Characters Lee and Kim encounter problems such as being asked by a stranger in a chat room to give personal details. They are then offered advice from a superhero who appears on their computer screen.
Clinical psychologist David Coleman, who was involved in developing the campaign, said: "Understanding what constitutes private information and recognising that people can pretend to be different online is critical to developing safe behaviour online, which greatly reduces their vulnerability to abuse.
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