The charity has signed a three-year deal with TV licensor Hit Entertainment in the hope of creating more innovative fundraising routes and appealing to wider audiences.
Shelter plans to promote the campaign at the premiere of the upcoming Bob the Builder film, which takes place next Saturday. The partnership will also see the development of marketing campaigns in UK shops and co-branded fundraising campaigns. Further projects include creating resources for schools and nurseries to increase awareness of housing issues for families.
Louise Parkes, director of fundraising at Shelter, said: "The specific needs of children can often be overlooked when families find themselves homeless and this can have a devastating impact on the children and young people involved. This fantastic partnership with Bob the Builder will provide a great opportunity to showcase the work that Shelter does with young people and also raise vital funds for these services."
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