The campaign is flagging up latest government figures, which show that 40,000 drivers aged 29 or under died or were seriously injured between 2000 and 2009, including 11,700 teenagers. Taking into account minor injuries the number of teenagers involved in accidents reached 110,000 during the decade.
The campaign is being used to promote the AA's Drive Smart initiative, which offers top-up lessons to young drivers who have been in an accident and want to improve their driving.
A survey of those who took part in Drive Smart in 2009 showed that just two per cent had been involved in an accident or traffic offence after completing the course. All had been involved in at least one accident or traffic offence before signing up.
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