The NSPCC's Full Stop campaign ran for 10 years and generated £250m in public donations. Its adverts, which portrayed the shocking realities of child abuse, provoked immense public outrage and support. But
the charity was struggling to get the most out of its income, and in 2008 instructed headhunters to find business leaders to apply for its chief executive vacancy.
The man who got the job was Andrew Flanagan, former chief executive of Scotland’s largest media group, then known as SMG. During a decade at the top of the media industry he bought and sold assets including The Herald newspaper group and Virgin Radio.
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