These are the statistics that the NSPCC’s All Babies Count initiative is dedicated to reducing. As well as campaigning to raise awareness of the risks facing the most vulnerable small children, the charity is trialling four new programmes to support parents and protect babies.
Chris Cuthbert, head of strategy and development for children under one at the NSPCC, says the schemes aim to prepare mothers and fathers for the challenges of caring for a new baby and to promote strong bonds, or attachments, between children and their parents.
"A lot of research evidence highlights the critical importance of the early parent and child relationship, so that’s central to our thinking," he explains. "There is a whole spectrum of interventions for families with young children, but they are few and far between, so we want to use our voice to raise awareness and to showcase the best programmes."
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